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Social Networking & Marketing

Social Networking websites have become very popular.  Before you spend any money on a social media plan, it is best to know what you would like the outcome to be. Know your goals and have realistic expectations. You also should take a quick assessment to see what tools you already have in place, and if they are optimized to their full potential.

Do you have a Web site?

  • How often is it updated?
  • Has it been optimized properly for SEO?
  • Is your site connected to any social media sites?
  • Do you collect any information from visitors to your site? What do you do with this information?
  • Do you provide any helpful resources that visitors can download to begin a conversation with you?

Do you have a blog?

  • How often is it updated?
  • Does it transfer a consistent message and design from your Web site?
  • Do you link to your blog from your Web site or other social media networks?
  • Is your blog optimized for SEO? Are you using any SEO plug-ins?
  • Is useful content embedded (e.g., YouTube videos)?
  • Do you actively ask visitors to comment on blog posts?
  • Do you send people to your blog from other social media sites?

Do you collect your patients’ e-mail addresses:

  • from your Web site?
  • from your blog?
  • from their visits to your office?
  • Do you currently have an e-mail campaign or use software to manage your e-mails?


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