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Cheetah Courier - www.cheetahcourier.com

Press Kit Design

We Design Artist Press Kits:

What is a Press Kit?
A Press Kit, often referred to as a media kit or a promo package, is a collection of music or corporate marketing tools that will help to increase overall media exposure for your band or your business. Our Press Kits work for any business model.

SAMPLE EPK (Electronic Press Kits)

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BENEFITS: For artists they will help to increase future bookings, radio airplay and draw attention to your project from music industry representatives or other reps in your target market. For businesses, these press kits will draw attention to your company and give out the best possible first impression.
Why Do You Need A Press Kit?
Marketing and promoting your project effectively in today’s industry requires a few staples including a website, recorded music (when applicable), live performance experience among others. Equally important is a promotional media kit designed to effectively market your band or company to record labels, booking agents, venue promoters, radio directors and other music reps or in other cases to the corporate world. Press Kits are an Industry standard and are required on many levels for making industry contacts.

Our Press Kits
We understand the importance of the ‘first impression’ and understand the critical importance of an effective promotional package. Our focus is to produce a Press Kit package that will incite curiosity and heighten interest in your band at first glance. We will facilitate the creation of a complete and progressive Press Kit. We will walk you through each process to ensure your package will rival that of the most professional and established Industry artists. Your Press Kits will include your band’s information on an impressive color printed, all-inclusive folder accentuated by an EPK (Electronic Press Kit) with a complete and dynamic presentation of your project. A benefit to this layout is that there will be no loose papers to potentially be lost or thrown away. The recipient of your promotional package will find an easy-to-access and very informative presentation of your entire project. For a visual representation, see the pictures located below.
Press Kit Contents
As a band or business you have the option of what you wish to include in your press kit. The amount of information may vary from artist to artist or company to company. Well established acts may have more to present in their Press Kit than artists who are just starting out. Whether you have a little, or a lot, a custom Press Kit is an extremely valuable marketing tool. Content options may include, but are not limited to, the following:

  • Bio
  • Promotional Photos
  • Logo if available
  • Contact Information/Website URL
  • CD Sampler
  • Band Facts/Members (ID)

 

  • Quotes
  • Newspaper/Article Clippings
  • News Release
  • Lyrics
  • Gigs/Past Performance Record

Media Creation
If you need assistance producing the written text for your Press Kit, We can help! We can draft all, or a portion, of the documents provided in your custom Press Kit. A basic breakdown of each option is listed below with a pricing table for reference. A more detailed breakdown of each option is available upon request.

Cover Letter – This professional and concise cover letter, customized with your logo, will be the first document that your Press Kit recipient will receive. A template copy will be provided for easy customization for each Press Kit recipient.
Fact Sheet – This sheet will organize and present all pertinent band information according to industry standards.
Bio Redraft – We will work to redraft and touch up your current bio for presentation in your custom Press Kit.
Custom Bio – We will draft a professional and informative band biography that will be designed to engage and incite curiosity, drawing attention to your project.
Quote Sheet – This sheet will provide a professional organization of industry quotes. If you do not have quotes, we can help direct you where to receive them.
New Article/Clippings – We will help you to gather and organize your article and newspaper clippings for presentation in your Press Kit.
News Release – This sheet will list all important and relevant news releases organized for presentation in your custom Press Kit.
Lyrics Sheet – Presentation of lyrics to songs featured in your custom Press Kit
Gig Sheet – This sheet will feature important live performances from the past as well as future dates of relevance to your Press Kit recipient.

Piece Pricing

Cover Letter – $ 50.00
Fact Sheet – $30.00
Bio Redraft – $50.00
Quote Sheet – $50.00
Custom Bio – $100
News Clippings – $30
News Release – $30
Lyrics Sheet – $50
Gig Sheet – $50

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