Tony Curtis sentimental tone, immaculate clarity and forward projection, perfectly smooth phrasing over any rhythm is indicative that he is evolving into one of the genres brightest star. His greatest hits includeFaith, 18 Yards, High Grade, Butterfly/Real Thing/My Sound Ah Murda featuring Jigsy King, Body Calling, Rollin, 25 Ladies, Sailing, If You Were Here, 6Mths/8days/12hrs, For Your Love, Question Sign, My God is Real, Stronger, Jah I Thank You, Do You Want to, What A Feeling featuring Machel Montana, “Missing You” in combination with ARP and Beenie Man. Tony Curtis is also a member of reggae quartet L.U.S.T (Lukie-D, Thriller-U, Singing Melody & Tony) who toured JAPAN last year.  After almost 2 decades in the music business, 7 studio albums, a string of collaborations, reggae singer Tony Curtis releases “FIGHT IT” EP on GreenYard Records 10/25/11 via ITUNES. The label is operated by Zigo from French group Dub Inc. The 5 Track album is a fusion of modern roots and neoclassical dancehall featuring dancehall icons, Cutty Ranks and Burro Banton.  Logon to www.tonycurtismusic.com

ANTHONY CRUZ is the nephew of reggae singer “GARNET SILK” and his soulful voice and classy attire have many people referring to him as one of the most charismatic entertainers. He is also a former member of 5th ELEMENT RECORDS alongside label mates RICHIE SPICE, CHUCK FENDER & ETANA who dominated the charts in the early 2000s. After five successful years he departed in September 2005 and started his independent recording label, Shanshan Music with popular singles such as “Never Too Much” featuring BEENIE MAN and “BURN DEM” featuring Capleton. His hit songs include Mama’s Blessings, Place Too Bloody featuring BUJU BANTON, You Got It Bad, Turn It Up, Half Way Tree, No Gun a Dance, Woman I Love, Woman 24-7, Just Call My Name, Lose Dem Head, ‘People Ballin’ on the truths & Rights riddim for NYC Hot 97 Bobby Konders (Massive B Label), Respect, Dem Block The Road and Only The Father. His 4th studio album “CRUZ CONTROL” was released on his own Shan Shan Music label and is available at Amazon and ITUNES! Logon to www.anthonycruzmusic.com

GWHIZZ gained international notoriety with the smash hit “LIFE” produced by TJ Records; winning Carivibez.tv 2009 Webby Award for Best Breakthru Video & the 2010 EME AWARD for “Best New Artists.” His debut album “LIVE LIFE & LOVE IT” was released in Japan 2011 and he embarked a successful Japan Summer tour.  Finding the formula to do a follow- up to a good song can sometimes be difficult for a young artist, but G Whizz is an exception. After watching “LIFE” climb the charts, GWHIZZ decided to record “BETTA SOON COME” and “TOMORROW” for TJ Records who also produced the “UNFINISHED BUSINESS RIDDIM” featuring MOVADO “I’m So Special” and SERANI “No Games.” His most popular songs also includes: “Who Jah Bless”, “Bartender”, “Feel It”, Life Sweet, ”On & On”, “Those Days Are No More” on the Spiritual Warfare rhythm, “Ghetto Life”, “No More War”, “Like A Lady”, “It’s Gonna Be Alright” featuring Junior Reid. Logon to www.facebook.com/gwhizzdat

((FOR BOOKING….PLEASE CONTACT US AT 973-985-1369 or info@patriceconcepts.com))
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Watch the Music Video for the title track “FIGHT IT”

His greatest hits include Faith, 18 Yards, High Grade, Butterfly/Real Thing/My Sound Ah Murda featuring Jigsy King, Body Calling, Rollin, 25 Ladies, For Your Love, Question Sign, My God is Real, Stronger, Jah I Thank You, Do You Want to, Sailing, If You Were Here, What A Feeling featuring Machel Montana, “Missing You” in combination with ARP and Beenie Man.

Follow Tony Curtis Curtis Social Media Networks:
www.tonycurtismusic.com
www.youtube.com/tonycurtismusic
www.twitter.com/tonycurtismusic
www.facebook.com/tonycurtismusic
www.reverbnation.com/tonycurtismusic
www.myspace.com/tonycurtismusic

Excellent page ranking on search engines, alongside related keywords is the secret to achieving an increased traffic to your website. As your website traffic soars, opportunities such as sales leads, website enquiries, online sales as well as other income earning opportunities are enhanced.

The fierce competition among businesses to get to the top of the search engines’ result pages has called for more aggressive and targeted approach to SEO in every facet of an organization’s marketing plans. All content created for the website, including social media sites need to be keyword-rich. Integrating multiple search engine optimization techniques is an excellent way to enhance the page ranking of a website and achieve quality website traffic.

Using Keyword Optimization to Get More Website Traffic

Organic search engines such as Google, Yahoo and Bing embark on websites indexing and ranking based on the relevant keywords associated with relevant content. Once you use specific keywords to optimize your website content, search engines get the signal that your website is closely associated with designated keywords – this improves your traffic as well as page ranking.

Tips to Optimizing Keyword for Website Traffic Enhancement

• The primary keywords should be featured in the website title (very important)
• Keywords should also be in your website description
• Primary and secondary keywords should be optimized on the home page
• Meta tags should contain keywords
• Relevant keywords (primary and secondary) should be featured on the content pages.

SEO Marketing Techniques for Enhancing Search Engine Rankings

In addition to website content keyword optimization, there are other techniques that can improve your site ranking. Your site ranking in Google alone is influenced by more than 200 factors.

Here are SEO techniques to enhance search engine website ranking;

• Guide to search engine optimization
• YouTube video marketing concepts for achieving Traffic as well as PR Buzz
• Inbound links generated from other related highly ranked sites
• SEO Tips for Beginners – By Google
• Using keywords to link pages within your website
• Outbound links to high ranking related websites
• Writing fresh content regularly and updating old ones on each of your site’s pages.
• Interactive website features such as video
• Attracting visitors to linger on your page by writing highly informative and compelling content

Marketing Techniques to Avoid

These marketing techniques are likely to impact your search engine ranking negatively, so avoid them. Here are the DON’Ts:

• Don’t use flash pages that search engines cannot crawl
• Don’t represent texts in graphical formats that are not readable by search engines
• Don’t buy links from websites that are not related to your own website
• Don’t stuff your content with keywords
• Avoid keyword dilution (using multiple irrelevant keywords)

In case of social media sites, incorporate social media links and sharing icons to your website. Search Engines are now placing priority on social media activities and your website relevancy in this light.

SOURCE: Ace Internet Marketing

Both a wonderful vocalist and fine bassist born January 29th, Leroy Sibbles initially gained fame as the lead singer for the Heptones. The Heptones were among the most prolific and influential groups of the rock steady era, along with the Pioneers, Gaylads, Paragons, Hamlins, Uniques, and Techniques. Signature Heptones songs included “Baby,” “Get In The Groove,” “Ting A Ling,” “Fattie Fattie,” “Got To Fight On (To The Top),” “Party Time,” and “Sweet Talking.”

He also provided vocals and instrumentals on the following Heptones album: On Top, Freedom Line, The Heptones, Ting A Ling, Night Food & Partytime. Leroy eventually departed the group to launch his solo career producing 6 albums and hit songs such as: Love Won’t Come Easy, Why Must I, I Shall Be Released, Book of Rules, I’ve Got the Handle, Hypocrite, Country Boy, Deceivers, New Generation, Mr. President, Serious Time, Storm Cloud, Road of Life, Suffers Time, Soul Power, Mystery Babylon, Pretty Looks Isn’t All, Rock and Come On, Dance Hall Style, Irie Feeling.

His accolades includes Canada’s “Juno Award” & Jamaica’s 2003 Prime-minister “Order of Distinction.” Mr. Sibbles is also the originator of the bass line for the song “Full Up” which was internationally popularized by Musical Youth’s recording of “Pass the Dutchie,” a remake of the wicked Mighty Diamonds” version, “Pass the Kutchie”; riddims: “Declaration of Rights”, “Love Me Forever” by Carlton (Manning) & Shoes and the “Queen of the Minstrel” by Cornell Campbell. He has also co-authored tunes with the current reggae sensations: Buju Banton and Beenie Man. His new album is scheduled for release late 2004 and his new single from the album is titled “I Cry.” ..

Please visit www.leroysibbles.com, www.myspace.com/leroysibbles
BOOKING INFORMATION…. ..
Contact Person: Patrice..
Phone: 973-985-1369..
Email: info@patriceconcepts.com

Mix reggae, ska, rock steady, lovers rock, dancehall, R & B, talent, persistence, charisma and you get LEROY HEPTONES SIBBLES, TONY CURTIS, ANTHONY CRUZ , GWHIZZ and New York 107.5fm Radio DJ EDDIE LOVE. Collectively, their catalog is laced with dynamic lyrics, impecable vocals, good melody spanning 400+ albums worldwide and several independent movie soundtracks and TV programs.

Both a wonderful vocalist and fine bassist, Leroy Sibbles initially gained fame as the lead singer for The Heptones. The trio began at Caltone, then became stars when they moved to Studio One in 1966. They were accomplished at both rocksteady and reggae, and Sibbles’ wondrously soulful leads and excellent compositions were augmented by his smooth, hypnotic bass lines, which were reproduced on numerous Heptones knockoffs and versions. His greatest hits are “Party Time”, “I’ve Got The Handle”, “Book Of Rules”, “Country Boy”, “Sweet Talking”, “Why Must I”, “Gonna Fight”, “Baby”, etc.

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TONY CURTIS debuted in the early 90s as a solo artist & 1/4 of reggae quartet L.U.S.T. The group toured JAPAN November 2010 in support of their latest CD “You’re My Inspiration.” His greatest hits include Faith, 18 Yards, High Grade, Butterfly/Real Thing/My Sound Ah Murda featuring Jigsy King, Body Calling, Rollin, 25 Ladies, Sailing, If You Were Here, 6Mths/8days/12hrs, For Your Love, Question Sign, My God is Real, Stronger, Jah I Thank You, Do You Want to, What A Feeling featuring Machel Montana, “Missing You” in combination with ARP and Beenie Man.

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ANTHONY CRUZ debuted in the mid 90s as a lovers rock singer and the nephew of the late GARNET SILK. His hit songs include Mama’s Blessings, Place Too Bloody featuring BUJU BANTON, You Got It Bad, Turn It Up, Half Way Tree, No Gun a Dance, Woman I Love, Woman 24-7, Just Call My Name, Lose Dem Head, ‘People Ballin’ on the truths & Rights riddim for NYC Hot 97 Bobby Konders (Massive B Label), Respect, Dem Block The Road and Only The Father. Always sticking to his themes of love, culture and reality lyrics, Cruz released 2 thought provoking songs & videos in 2010 titled “Back Downtown” and “Leaders Of The World.” The Prime Minister of Jamaica, BRUCE GOLDING endorsed “Back Downtown” during the Tivoli Resolution Project. Back Downtown, talks about the resumption of business as usual in the Downtown Kingston commercial district, following the weeks of unrest in the area as the country’s security forces’ attempted to arrest alleged drug kingpin, Christopher ‘Dudus’ Coke. The video was directed by ASHA and has a cameo by the legendary Dean Fraser on saxophone.

GWHIZZ gained international notoriety with “LIFE”; winning Carivibez.tv 2009 Webby Award for Best Breakthru Video & the 2010 EME AWARD for “Best New Artists.” He currently has several videos in rotation: “Whether Night or Day”,”Life”, “Tomorrow”, “On and On”, “Sorrow”, “I feel It”, “Those Days Are No More” on the Spiritual Warfare rhythm, “Ghetto Life”, “No More War”, “Hush”, “She’s Hot”, “Break Free”, & “Ease My Mind”, a collaboration with female artiste Minx

For BOOKINGS call 973-985-1369 or email info@patriceconcepts.com

How do you build a great brand? Here are 10 key steps.

1.  Audit your marketing and communications to evaluate your current brand identity.

• Study all customer communications and marketing materials.
• Determine the messages you are delivering about your company and your products and services in every marketing channel.
• Pay closest attention to the in-person customer experience—how customers feel when they interact with a member of your staff.

2. Determine how your customers see you – their perceptions of your organization and your brand and what they value most about you.

• Talk to customers, prospects, the sales team, and the customer service representatives who work with customers every day.
• Try to see your company’s strengths and weaknesses through independent eyes. Be brutally honest.

3. Pinpoint the unique value your organization – and only your organization – delivers to customers.

• Determine what you do better than any competitor.
• Focus on the benefits you offer and the ways you improve customers’ lives.

4. Identify and capitalize on your natural branding advantages, such as:

• An established reputation for excellence;
• Superior technology or product capabilities;
• A new company direction or the launch of a major new product line that creates an opportunity to reposition your company to customers or prospects;
• Endorsements by recognized authorities in your marketplace.

5. Decide what you want your brand to stand for – the attributes you want customers to associate with your brand.

• Determine the expectations prospects and customers should have of your brand every time they encounter it.
• Clarify the brand’s “persona” or point of view.

6. Create a graphic identity that establishes a distinct logo and look for your organization, differentiates you from every other resource, and visually communicates your brand attributes.

7. Create a short, memorable positioning tagline that succinctly conveys the most important benefit, advantage, or distinction you offer in the marketplace.

8. Develop core marketing messages that capitalize on your strengths and become the copy foundation for all your marketing materials — the “proof points” that support your brand promise.

9.  Develop and distribute guidelines for using the brand and graphic identity across all marketing materials and customer communications.

10. Deploy the brand:

• Make a splash in the marketplace with your new brand by launching a highly visible marketing campaign in multiple media to showcase your new identity.
• Apply your new branding guidelines consistently to marketing communications in all media (advertising, print materials, web marketing, direct mail, e-mail, retail point-of-purchase displays, trade shows, product shipments, etc.).
• Remember that the way your customers are treated is the most important element of your branding strategy. Train every member of your staff to understand your brand and deliver on your brand promise with every customer interaction.

Article Source: Jean M. Gianfagna is an experienced marketing strategist, a direct marketing expert, and the founder and President of Gianfagna Strategic Marketing, Inc. a consulting firm in Cleveland, Ohio that provides marketing strategy and creative services to leading business-to-business and consumer marketers.

Some of the 12 goals that can be achieved by launching a website include the following:

1. Far Cheaper and Much More Flexible Than Print Advertising
The Internet is extremely different from print advertising in that space is cheap, your advertisement is accessible for a longer period of time, the content can be changed without having to ask someone to do it for you (if you use a content management system) and you can potentially reach a wider audience.

This is not to say that you should not use other forms of advertising at all   You can use it to entice people to visit your website and find out about your company and potentially open two-way communication between the potential customer and a sales person.

2. Market Expansion
The Internet has allowed businesses to break through the geographical barriers and become accessible, virtually, from any country in the world by a potential customer that has Internet access.

3. Diversify Revenue Streams
A website is not just a medium for representation of your company, it is a form of media from which everybody can acquire information. You can use this media to sell advertising space to other businesses.

A recent trend has risen where businesses feature their very own directory of complimentary services, where the visitor can search for information on a business that will enhance the use of your service. The business sells complimentary businesses a listing in their directory.

A good example is a catering company featuring a directory with businesses such as event co-coordinators, electronic equipment rental companies, etc.

4. 24 7 365
No more turning customers away when its time to close shop, putting up a note saying  closed for public holiday , or leaving an irritating message on your answering service specifying your trading hours   tell them to visit your website for information they are looking for.

5. Offer Convenience
It is far more convenient for a person to research a product on the Internet than it is to get in a car, drive somewhere and look for or ask someone for information on a product. Also, a potential customer won t have to judge a call centre agent to determine whether he/she has their best interests in mind, or just wants to make a sale.

The potential customer can visit your website whenever they like in their own privacy and comfort, without the stresses and distractions that exist in the  real world .
Your website is a self-service medium   for example, instead of having to wait in a long cue to pay your TV License, you can now do it electronically through the TV License website.

6. Add Value and Satisfaction
By offering convenience, a point of reference and that touch of individualized customer service, you ultimately add value to your offering and your customers experience a higher level of satisfaction.

Your website can add value in other ways too, by featuring tips, advice and general interest content you can  entertain  your customers. This will also help them remember you better.

7. Standardize Sales Performance
By looking at which approached / pitches have worked in the past and those which have not, you can produce the ultimate pitch and use it with your website, so that you use it on every customer. No more training of sales people and waiting for them to get a feel for your line of trade.

8. Improve credibility
A website gives you the opportunity to tell potential customers what you are about and why you deserve their trust and confidence. In fact, many people use the internet for pre-purchase research so that they can determine for themselves whether a particular supplier or brand is worthy of their patronage, and won t take them for a ride.
The Internet also allows for Viral Marketing   where your website visitors spread positive word-of-mouth about your business – your customers do your marketing!

9. Promote your  Brick  n  Mortar  Presence
Getting lost trying to find a place can be frustrating for a potential customer. You can publish what they call a  dummy map  on your website, which shows directions and landmarks graphically, and the potential customer can print it out when looking for your  Brick  n  Mortar  premises.

You might advertise a promotion on your website encouraging the visitor to visit your  Brick  n  Mortar  premises (e.g..  At a branch near you! ).
Also, if you recently moved to a new location, you will have to wait for the next ‘phone directory to come out before people figure out where you currently are. Because a website is flexible   you can change the content as you like   you can change you contact details instantly and lower the risk of losing customers when moving to a new location.

10. Growth Opportunity
A website serves as a great place to refer potential investors to, to show them what your company is about, what it has achieved and what it can achieve in future.

11. Two-Way Communicative Marketing
Customers can quickly and easily give feedback on your product and/or marketing approach.

12. Cheap Market Research
You can use features on your website such as visitor polls, online surveys and your website statistics to find out what your customers like more and how they feel about certain aspects of your business to determine how you can improve your product and the way you do business.

Website statistics show you how much traffic your website receives, how the visitor got to your website and where, geographically, the visitor is from.

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