The characteristics that appear most frequently among “successful”
small label managers include drive, thinking ability, competence in human
relations, communications skills and technical knowledge.
1 Drive is composed of responsibility, vigor, initiative, persistence
and health.
2 Thinking ability consists of original, creative, critical, and
analytical thinking.
3 Competency in human relations means emotional stability,
sociability, good personal relations, consideration, cheerfulness,
cooperation and tactfulness.
4 Communication skills include verbal comprehension, and oral
and written communications.
5 Technical knowledge is the manager’s comprehension of the
physical process of producing goods or services, and the ability to
use the information purposefully.
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